'BerlinAale'. Shop-window installation for HUGO BOSS


Installation at the the HUGO BOSS flagship store in Berlin.

The Berlinale is one of the largest film festivals in the world, attracting tens of thousands of visitors from around the globe each year. For the film industry and the media, the eleven days in February are one of the most important events in the annual calendar. In order to celebrate this Berlin event, HUGO BOSS decided to commission MICHAEL SANS PRODUCT DESIGN to design an unique installation for it's flagship-store in Mitte. The piece 'BerlinAale' is a picture puzzle, playing with the title of the festival.
A large 2000 liter water aquarium was positioned right in the center of the shop-window, being the temporary home for living eel.

living eel, aquarium, custom-made street sign, wood, acrylic paint.

all photos © Frank Peters