Retail Furniture for 'Wolle Rödel'

Furniture Design

The set of container stands is developed exclusively for German retailer 'Wolle Rödel'.

'Wolle Rödel' is one of the most important and largest retailers in the handicraft industry in Germany. Specializing in mostly textile handicrafts (sewing, knitting, crochet, etc.) they offer their broad range of products through over 60 own outlets. More than 10.000 different products are available.

The client asked for a special design to present different tools and materials in a versatile and interesting way. MICHAEL SANS PRODUCT DESIGN was commissioned to create a basic set of holders in which to display these products. The collection consists of different sized baskets which are contained within accompanying stands. The containers are made from either leather or cardboard, and the stands come in a large or small size, in either fluorescent orange or black. The steel legs which hold the baskets, bring to mind the appearance of knitting needles, which creates a visual connection between the balls of wool within the basket. The result is a functional product which acts as a quirky sculptural piece as well.
The pieces are used in all of 'Wolle Rödel's' outlets.

steel (powder-coated), cardboard, leather

all photos © Michael Sans